shafi_banner

labarai

A cikin masana'antar tallace-tallace, faɗin samfur yana nufin iyaka da nau'ikan samfuran da kantin ke bayarwa.Kyakkyawan zaɓi na kayayyaki shine mabuɗin don jawowa da kiyaye abokan ciniki, komai irin samfuran da kuke siyarwa.Amma samun samfura daban-daban da yawa a cikin nau'ikan da yawa na iya zama da ruɗani kuma yana haifar da masu siyayya su sami zaɓuɓɓuka da yawa inda suka daskare.
Neman ma'auni tsakanin faɗin samfur, zurfin, da haɗe-haɗen kayayyaki zai zama mahimmanci ga nasarar kantin ku, amma da farko, kuna buƙatar fahimtar abin da duka yake nufi.Waɗannan su ne ginshiƙan dabarun sayar da kayayyaki, kuma idan kun fara da fahintar sa, za ku ga yana taimakawa shekaru masu zuwa.

Girman samfur
A cikin ma'anarsa mafi mahimmanci, samfur yana faɗin nau'ikan layin samfuran da kantin ke bayarwa.Hakanan an san shi faɗin nau'in samfuran samfura, faɗin samfuran, da faɗin layin samfur.
Misali, kantin sayar da kayayyaki na iya adana abubuwa hudu na kowane SKU, amma fadin samfurin su ( iri-iri) na iya kunshi nau'ikan samfura 3,000 daban-daban.Babban dillalin akwatin kamar Walmart ko Target sau da yawa yana da babban faɗin samfur.

Zurfin samfur
Wani bangare na retailinventoryequation shine zurfin samfur (wanda kuma aka sani asproduct assortmentormerchandise zurfin).Wannan shine adadin kowane abu ko salo na musamman wanda kuke ɗauka na wani samfuri.

Misali, kantin sayar da kayayyaki na iya tsarawa cewa don rage farashin kayayyaki, za su sami zurfin samfurin.Wannan yana nufin za su iya tara SKU 3-6 kawai na kowane samfur a cikin shagon.Kyakkyawan misali na kantin sayar da kaya mai kyau amma ƙasa da zurfi shine kantin sayar da kulob kamar Costco, wanda ke sayar da kusan komai a ƙarƙashin rana, amma zaɓi ɗaya ko biyu kawai ga kowane nau'in samfurin.

Breadth + Zurfin = Haɗin Samfura
Faɗin samfurin shine adadin layin samfur, yayin da zurfin samfurin shine iri-iri a cikin kowane layin.Waɗannan abubuwa guda biyu sun haɗu don haɗa samfuran kantin sayar da kayayyaki iri-iri.
Masu sayar da kayayyaki na musamman za su sami ƙaramin faɗin samfur fiye da babban kantin sayar da kayayyaki.Wannan saboda samfuran su suna da kunkuntar mayar da hankali da takamaiman niches.Koyaya, ƙila su sami daidai, idan ba faɗi ba, zurfin samfur idan sun zaɓi adana mafi girma iri-iri na kowane layin samfur.
Shagon kyandir, alal misali, zai sami ɗan ƙarami iri-iri (ko faɗin) samfuran fiye da kantin magani na kusurwa, koda kuwa suna da adadin samfuran iri ɗaya a cikin kaya:
Kantin sayar da kyandir ɗin yana adana nau'ikan kyandir guda 20 ne kawai (faɗin), amma suna iya adana launuka 30 da ƙamshi (zurfin) kowane ɗayan waɗannan kyandir ɗin. Babban kantin sayar da magunguna na 200 daban-daban (faɗin) amma yana iya adana ɗaya ko biyu kawai. bambancin, alamu ko salo (zurfin) kowane samfur.
Waɗannan shagunan biyu suna da dabaru daban-daban don nau'in samfuran su saboda bukatun abokan cinikinsu.
Kamshi da launi sun fi mahimmanci ga abokin ciniki kantin kyandir fiye da samun salon kyandir 100 don zaɓar daga.A gefe guda, dacewa yana da mahimmanci ga abokin ciniki kantin sayar da magunguna kuma suna iya son ɗaukar man goge baki da batura a tasha ɗaya.Shagon magani yana buƙatar adana duk abubuwan da ake buƙata, koda kuwa akwai zaɓi ɗaya kawai ga kowane.

Haɗin Kayayyakin Kayayyakin Lokaci
Haɗin kai na kantin yana iya canzawa tare da yanayi.Yawancin dillalai sun zaɓi ƙara mafi girma iri-iri a lokacin cinikin hutun hutu.Wannan dabara ce mai kyau domin tana ba abokan ciniki ƙarin zaɓuɓɓukan bada kyauta.Hakanan zai iya ƙyale kantin sayar da kayayyaki don gwaji tare da sabbin layin samfur ba tare da yin babban saka hannun jari a cikin kaya ba.


Lokacin aikawa: Mayu-30-2022